An ode to millennials across the globe, athleisure is one of the hottest trends of 2016. This may come as a bit of a surprise since we tend to think of fashion as being high profile and unique. Athleisure is the exact opposite, but it surely has made its mark. Our society is so consumed with life. We are constantly busy running here and there that our lifestyle demands more flex. This need for comfort has driven the athleisure market through the roof. With the uprising demand for athletic wear, retailers everywhere have begun to amp up the selection of trends.
People have started to care more about bettering their way of life. They are willing to invest in their wellness, which isn’t a fad, but rather a lifestyle. Individuals aren’t just wearing this product for comfort, they are implementing it into all facets of their life. Not only is athleisure a huge necessity for working out, but it also is a phenomenon in everyday wear.
Although this lifestyle is largely tied to wellness, it has a partiality to a heightened level of arrogance. There’s an increasing need to look your best when you work out. People used to think that going to the gym was a free pass to look like a sweaty monster. Now, it’s the opposite.
Nonetheless, athleisure is undoubtedly popular. It has transformed itself into the hottest trend, becoming a buzzword within the entire apparel industry. There are a plethora of retailers that carry apparel that fit under this trend. One of the most well known is lululemon.
Lululemon offers a comprehensive line of apparel and accessories, including fitness pants, shorts, tops and jackets. The company was founded upon the athletic form of yoga. However, since its start up, the brand has been able to transform and cater to the demands of its consumers.
This Fashionista is a lululemon addict. She doesn’t just like the brand because it’s rep of establishment, instead, she’s attracted to it for its incredible level of comfort and extreme quality. She used to strictly wear lululemon to workout, but ever since the athleisure trend became popular she was quick to incorporate it into her everyday life.
The look she is sporting today consists of some of her favorite athleisure garments, most of which happen to be lululemon. Her leggings are a classic for the brand—simple black cropped leggings perfect for any occasion. Her headband is simple, thin and showcases the emblem in the center. Now for one of her favorite pieces she owns. This jacket gives this look an added sense of style. It is so versatile. The quality is amazing, and it serves as a stylish, yet incredibly functional piece, something lululemon is known for.
This Fashionista surely captured the essence of what athleisure is all about. Whether you’re getting ready to hit the gym or grabbing a coffee, athleisure is the way to go. It’s simple and comfortable, yet stylish and super trendy.
