Boutiques are near and far in Miami, and most do not showcase relaxing and pleasant experiences like Ohm. Some boutiques claim to be more high end than others; meanwhile, you’ll come to find that many of them more or less carry identical clothing at a range of prices. However, Ohm is far different. If you’ve ever needed a little retail therapy, Ohm is definitely the spot to hit. Between the calming atmosphere of the store itself and the genuine, attentive employees, Ohm provides ultimate serenity to every shopper who is looking for “a genuine relationship with its customers that is more than just a sale.”
Name: Bianca and Andrea
Role: Store Associates, Ohm
CollegeFashionista: What inspired the owners, Vanessa and George, to open up Ohm?
Andrea: Vanessa and George are brother and sister, and they’re like yin and yang. Their backgrounds in fashion and business, respectively, truly complemented each other when it came to opening up the store. As newer boutiques were popping up in Miami, Vanessa’s love for fashion grew and having her own boutique had always been a dream of hers. So within a week she and George not only found the space but put everything together themselves. George focused on the business side, while Vanessa worked on the overall look and feel of the store.
CF: What is one of the greatest accomplishments made by the store?
Bianca: Ohm has just hit its four year mark, so seeing how their brand has grown within the community has been amazing. We’ve branched out so much since we first opened, and a lot of it is because of social media. We just launched our website, and it’s so cool to see that people in New York know about us and want us to ship our clothing to them. It’s incredible how helpful Instagram has been for us as well.
CF: What has been one of the biggest struggles for the store?
B: Being kind of tucked away in South Miami, it started off as a struggle. We’re a bit overshadowed by Sports Grill and George’s, so we rely heavily on our social media accounts to engage a following from our community. However, we let it empower us to promote Ohm as the hidden gem it truly is.
CF: With so many boutiques in Miami, how does Ohm stay relevant in the community?
A: Our style is completely different than the “typical boutique style” of Miami. We have a more relaxed, boho-chic look while still catering to today’s trends. We also put a huge emphasis on the relationship we have with our clients. For example, if a client really wants an item, we’ll put it on hold until even after the store has closed and allow the client to come in after hours so they don’t have to rush out of work.
Learn More: To find out on all the latest deals and steals at Ohm follow them on Instagram and check out their website for new arrivals every week!
