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It’s funny to think about but the next gen editor-in-chiefs aren’t as hyper focused on gorgeous spreads as they are about creating exclusive videos and shareable content.
Enter Amy Odell, the editor of Cosmopolitan.com. Contrary what you may think, many publications, like Cosmo, run their .com and print magazines almost entirely separately, given the ultimate goal of the content each is trying to produce. On a given day, Odell’s digital team is busy tailoring content for the audience, serving stories to high schoolers on Snapchat and creating stories about childbirth for expecting mothers to share with their friends on Facebook.
To put it in other words, the .com brings the print features to life. Take for example, this month’s Cosmopolitan cover star Miley Cyrus. Odell oversaw the production of a behind-the-scenes video of Miley in her childhood bedroom in Nashville, something that couldn’t really be conveyed in a traditional print article. That raw, real content is signature to Cosmo, and definitely something Odell has helped shape during her time overseeing as editor.
As a young mover-and-shaker in the industry, we couldn’t wait to pick Odell’s brain about what it is like to oversee the digital side of a publication. In our latest podcast episode, Odell chatted exclusively with CollegeFashionista in our how to move up in your organization, nurturing young talent, the challenges of the digital media industry, and more.
Whether you are walking to class, taking a coffee break, or unwinding in bed, you can access these “Office Hours” at your convenience. Check us out the latest episode and all episodes on iTunes and Soundcloud.
Get ready to get schooled in style (and learn a thing or two in the process).
Photos provided by Amy Odell
