AROUND TOWN: Christopher Cabalona

YouTube has been a game changer in terms of content on the Internet, revolutionising the way we gather new information. Hence, I decided to probe the mind of a fashion YouTuber from the Academy of Art who is majoring in Menswear Fashion Design to gain a better insight of what it takes to be a YouTuber.

Name: Christopher Cabalona

Role: Fashion YouTuber

CollegeFashionista: What made you decide to create a YouTube channel solely for fashion?

Christopher Cabalona: I was inspired by The Fashion Citizen. They go thrift shopping a lot and would create content based on how they would style each item that theyโ€™ve found. At the time, I was also searching for fashion videos relating to men, but I was kind of upset that I couldnโ€™t find anything. I decided to go thrift shopping and style all the pieces that I bought on that particular trip. I thought to myself how Iโ€™d be the first guy to make a thrift styling video. It was kind of nerve-wracking at first, knowing that people would judge me, but most of my subscribers now like what I have to offer. 

CF: With a huge variety of fashion YouTubers, how do you stand out from the crowd?

CC: Aside from the fact that I do menswear fashion in my channel, I also do DIY videos. I have a lot of sewing and altering tutorials to help my subscribers fix and create their own things.

CF: How do you keep your content fresh and relevant?

CC: When it comes to editing my videos, I take my time to make sure I give my viewers an experience that they have yet to see from any YouTubers. I try to be original and unique with my ideas.

CF: Debunk a common misconception of being a YouTuber.

CC: Some of my viewers think that the process of creating a video from scratch is easy. Well, itโ€™s not! Thereโ€™s a lot of procedures when making a video. You have to think of what to film as well as find a location to shoot. When filming in public, you have to deal with crazy stares from people that think youโ€™re weird. Then you would have to edit the video, render it, upload it and then annotate the video. It takes a lot of time; thatโ€™s why Iโ€™m not producing any content right now because fashion school is really time-consuming. Also, the number one question that I always get: how much do they pay you to make a YouTube video? My answer: not very much!

CF: What is your go-to outfit for uninspired days?

CC: I actually love the all-black trend right now, so I guess whatever my mood is that day, youโ€™ll find me in ripped black skinny jeans, black crewneck, black bomber jacket and a pair of 1461 black Dr. Martens.

Learn more: To check out more of Christopherโ€™s style, take a look at his YouTube channel.

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