Between configuring my sophomore squad and arriving fashionably (rather than completely) late to class, I found my niche in (404). Emory’s fashion magazine has undergone changes this year as it made the long-awaited leap from Bubble to a publication that caters to creativity and could be a baby sister to Vogue rather than Seventeen magazine. This Miley Cyrus-esque transformation has allowed (404) to ditch a mainstream appearance with the help of Emory senior, Jamie Shulman.
Name: Jamie Shulman
Role: Editor-in-Chief of, (404)
CollegeFashionista: Can you describe the transformation from Bubble to (404) over the past year?
Jamie Shulman: When I was with the Bubble team, a lot of it looked like a scrapbook and not as refined as I think a fashion magazine should look. It didn’t necessarily have a streamline, visual component, and it was also very female-based. I thought we could use [a magazine] with more streamline and focus with fashion as the title but the undercurrent being creativity.
CF: What do you hope will be preserved in (404) after you graduate? Any changes?
JS: I think that the spirit of creativity and the open-mindedness of the magazine should be preserved. What I would hope is that it transforms into more of a collaboration with artists or music or food or culture on and off campus. I would like for (404) to become more of a dorm name in the sense that it hosts events that are thought-provoking; it should entertain as well as educate people about the fashion world or things of that nature going on in Atlanta.
CF: Speaking of changes, what is the overall effect you wanted (404) to possess over Emory?
JS: I wanted it to be an outlet for the creative mind, for the fashionable mind. Emory is a pre-professional school and with the visual arts program having its end, along with journalism, the creative and expressive elements of Emory in an academic sense are not as prevalent as they used to be when I first got here. Having an extracurricular that people can change and make their own is important.
CF: In terms of post-graduation plans, what will your position at Saks Fifth Avenue in New York City entail?
JS: It’s called the Executive Excellence Program. I’ll spend four to six months in one person’s office that focuses on anything from makeup to accessories to women’s shoes to just Chanel. I will do computer work, input and analysis of information.
You can either be placed in a planning office on the economic side or the buying side which entails that you get to go to the market or the showrooms and pick out not only what goes to the stores but where you allocate it. From there, I would work in that same office or another office with a different position, and I would be an assistant buyer or assistant runner—hopefully buyer!
Learn More: Be sure to keep up with (404) this summer as Yura Jang steps up as editor-in-chief. Follow on Facebook to be up-to-date during this much needed break.
