While enjoying a quick getaway in Ojai, CA, it is essential to make a stop by the quaint downtown area. Sure, it may only be a block or two, but it is quite charming. From art galleries, restaurants and boutiques, downtown Ojai has a lot to offer. Ojai exudes a very relaxed and artsy vibe. Although there are a few boutiques scattered through the downtown area, White Sparrow is unique because it has something for everyone! Whether you are stopping in for some great jewelry, accessories or even a full outfit, White Sparrow is a one-stop shop.
It is always so hard to find nice gift stores. I have been on vacation many times looking for gifts for friends. I either find nice things that are too overpriced or I find things that are just silly and not practical. White Sparrow is a fantastic place to find gifts because they sell so many fun things that you wouldn’t typically find anywhere else. Plus, I truly value great customer service. Who doesn’t want to have fun while they are shopping? Especially on vacation! White Sparrow is a memorable boutique and a must-see if you happen to be visiting Ojai!
Upon entering the White Sparrow boutique, I was immediately greeted by Vonder Gray, an artist and personal styling consultant. The owner, Dee Dee Herman was out of town to shop for her boutique at MAGIC market week in Las Vegas, Nevada. Thankfully, Vonder was very knowledgeable about the boutique and all of their fabulous merchandise.
Name: Vonder Gray
Role: Salesperson, White Sparrow
CollegeFashionista: Who is your target customer?
Vonder Gray: Our customers typically consist of older women, ages 45-85, however we cater to women of all ages. We get a lot of younger women, too. There are many women visiting from The Oaks spa, sometimes coming in with empty suitcases! It is very rewarding to see women walk out with great outfits.
CF: What sets White Sparrow apart from other boutiques in Ojai?
VG: Our charming personalities! We value customer service and we really love to have fun! We love to get tons of women in here trying on clothes and having a great time, that is what this store is about. Plus, we have great merchandise, the owner is such an incredible buyer.Â
CF: What items do most women shop for?
VG: Most women come into the store and purchase a full outfit. Everything is very reasonably priced, we only have a couple things selling for over a hundred dollars. Financially, that also sets us apart from other boutiques in the area. Most things are priced between 20Â and 60 dollars.Â
CF: What are some of your most popular items?
VG: Some of our best selling items are the Euro pants, NikiBiki tank tops, HUE leggings and ponchos. We also sell a lot of accessories; we have a lot of fun jewelry!
Learn More:Â Visit White Sparrow located at 305 Matilija St. Ojai, CA. Also, be sure to check out some of the art by Vonder Gray!
