Thanks to TikTok, millions of creators can jump from their screens to showcase their scroll-stopping content — especially within the beauty community. With thousands of MUAs and beauty enthusiasts sharing their routines, “Get Ready With Me” videos have garnered national attention. There is no room for gatekeeping the best of beauty picks anymore. So, who is the current queen of #GRWMs? Most beauty lovers would agree, Alix Earle.
Whether you averagely scroll on TikTok for a few minutes, or a few hours, you’re guaranteed to cross paths with current it-girl, Alix Earle. Since debuting her first “Get Ready With Me” in 2021, she’s racked up over over 1.4 million followers. Displaying her life on screen as an influencer and UMiami student, she has generated a fan base interested in her lifestyle and most notably, her signature makeup look. Minimal yet effective, her makeup routine results in a smooth complexion, white liner eyes, sun-kissed cheeks and a juicy glossed lip.
So if you’re looking to replicate her go-to look, College Fashionista has listed every product you need to match her routine. Make sure to add these beauty buys to your cart before they sell out!
Magic Cream
Charlotte Tilbury – Mini Magic Cream Moisturizer
For a natural glow and full moisture, Alix applies the Charlotte Tilbury Mini Magic Cream Moisturizer for skincare properties. Infused with Hyaluronic aid this cream is an essential to prepping the skin for flawless makeup.
$29
Bronzing Drops
Drunk Elephant – D-Bronzi Anti-Pollution Bronzing Drops with Peptides
Before Alix applies any full base product, she takes adds a few drops of the Drunk Elephant Bronzi Anti-Pollution Bronzing Drops with Peptides to serve as a soft base tan. This is the perfect product to even out skin discoloration.
$36
Cream Foundation
TOM FORD – Traceless Foundation Stick
For a seamless full-coverage base, Alix applies the Tom Ford Traceless Foundation Stick that leaves natural finish with just a few glides onto the skin.
$89
Shaping Contour
Maybelline – Fit Me Liquid Concealer
Used as a bronzer, Alix highly recommends the Maybelline Fit Me Liquid concealer to contour the desired areas of her face. With an array of shades, this concealer provides an oil-free formula with full-coverage and delivers a naturing looking finish.
$7
Coverage Concealer
Tarte Cosmetics Shape Tape Contour Concealer Light Medium Beige 27B – Full Size
With a super blendable formula, Alex adds the Tarte Cosmetics Shape Tape Contour Concealer Light Medium Beige 27B to brighten and smooth targets areas on the skin — specifically the nose.
$26
Liquid Blush
Rare Beauty by Selena Gomez – Soft Pinch Liquid Blush In Happy
For a dewy and sun-kissed glow, Alix applies the Rare Beauty Soft Pinch Liquid Blush in Happy for a naturally flushed look.
$29
Color corrector Powder
Charlotte Tilbury – Magic Vanish Color Corrector
For a buttery, lightweight, yet full-coverage look, Alix uses the Charlotte Tilbury Magic Vanish Color Corrector that conceals pigmentation and brightens the appearance of the under-eye area.
$32
Brow Brush + Filler
Chantecaille – Waterproof Brow Definer, Light Taupe
The next step is to use the Chantecaille Waterproof Brow Definer, Light Taupe to fully shape and define the brows using the brush, and then blend them out with the spoolie.
$4
Brow Setter
Benefit Cosmetics – Mini 24-HR Brow Setter Clear Brow Gel with Lamination Effect
With a gel formula, Alix applies the Benefit Cosmetics Mini 24-HR Brow Setter Clear Brow Gel with Lamination Effect to tame and shape the brows, while locking in product for up to 24 hours.
$14
White Eyeliner Pencil
NYX PROFESSIONAL MAKEUP Mechanical Eyeliner Pencil In White
For an iconic, eye popping twist, Alix adds the NYX PROFESSIONAL MAKEUP Mechanical Eyeliner Pencil In White to visibly brighten the under eyes. This product has an intense pigment and creamy formula that last for hours upon application.
$7
Classic Lash Curler
Tweezerman – Classic Eyelash Curler Model No. 1034-R, Stainless Steel
To lift and curl the lashes, Alix uses the Tweezerman Classic Eyelash Curler Model No. 1034 In Stainless Steel.
$10
Lifting Mascara
Too Faced – Better Than Sex Waterproof Mascara
For intensely black and volumized lashes, the Too Faced Better Than Sex Waterproof Mascara is Alix’s go-to.
$28
Fresh Faux Freckles
FREEORR Freckle Pen
To create instant freckles, Alix applies dots of the FREEORR Freckle Pen on the outside areas of her nose and cheeks.
$13
Defining Lip liner
Charlotte Tilbury – Lip Cheat Lip Liner
Delivering a rich and velvety texture, the Charlotte Tilbury Lip Cheat Lip Liner leaves Alix with a perfect long lasting defined pout.
$24
Juicy Balm
Tarte Cosmetics – Maracuja Juicy Lip Balm
The Tarte Cosmetics Maracuja Juicy Lip Balm is an essential for Alix! It adds a glossy, hydrated sheen and subtle color.
$21
Featured Image via @Alix_Earle. Design By Her Campus Media.
