Mastering the Under-Eye Eyeshadow Trend

Recently in the beauty industry, it’s been all about bringing in bright colors into makeup looks. The previous makeup trend used to be all about neutrals and shy colors on the eyes, but recently people are becoming more welcoming of bright, popping colors on the eyes. More specifically, popping colors on the under-eye.

PHOTO: Samu Sibiya

It’s all about keeping the top eyelids clear and bringing that pop of color to the lower lash line. This instantly makes your eyes pop, sort of in the same way an eyeliner makes your eyes pop.

People are bringing in bright colors such as yellow and pink on their lower waterline and actually blending out the color to the lower lash line. Now, the question is: how does one achieve this look without it watering down into your eye creases? I’ve found a way that avoids that smudged appearance that tends to come off as messy.

1- Prime the eye. First thing’s first, make sure the area is clean to ensure the color is in its purest form. Prime the under eye with concealer to make the under eye a blank canvas. This ensures that the colors will not water down into the eye creases and ensure that the colors last longer. Think of the concealer as a glue that keeps the eye shadow in place.

2- Eye shadow. Now you can apply the colored eye shadow to the lash line—ensure that you use a small brush to keep the shadow as close to the lower lash line as possible that way you avoid it from watering down.

3- More eye shadow. Add about two layers of eye shadow to keep the color popping and intense. If you ever decide to use a shimmer shade on the lash line, make sure to spray some fixing spray on your brush before you dab it into the eye shadow. Again, this keeps the shimmer in one place and intensifies it.

There you have it, it’s as simple as that! This is a creative way to bring in a touch of color to your makeup look if you are someone who usually shies away from using bright colors.

Now go on and try this color trend. Don’t forget to take some selfies for the world to see and tag @Cfashionista on social media!

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