STYLE GURU BIO: Lauren Sinatra

The name is Lauren Sinatra. Yes Sinatra, like the singer Frank. Fashion has been running with that name since “these boots were made for walking,” and although I didn’t grow up in “New York, New York,” I have loved fashion ever since I was a little girl.

If you love fashion too, then you’ve come to the right place. Take a journey with me this summer as I escape the snow in Syracuse to scour the city of San Francisco and discover the various trends and fashions that walk the streets. San Francisco is one of the greatest cities in the world, and I want to share it with all of you from the eyes of one Fashionista to another.

Before our summer adventure can begin, you should know a little about your fashion tour guide. Born in Wisconsin, homegrown on a farm in Indiana, I lived the Midwest life for 16 years. Despite what you may be thinking, I turned down milking cows and growing corn to indulge in fashion magazines and binge watch America’s Next Top Model and Project Runway. Being the oldest of three sisters, I used to think of them as my canvases; dressing them up, doing their makeup and oh, the one time I chopped off my sister’s bangs. I used my Catholic school hallways as my runway for eight years; spicing up my hideous uniform with jewelry, knee-highs and fun shoes, all while obeying the dress code—most of the time.

With that very, very brief background about my life in Indiana, let’s fast forward to my sophomore year of high school when I made the cross country move to San Francisco. Living in California has allowed me to experiment with my style, try new trends, observe other Fashionistas and not be afraid to do any of it! I have experienced fashion in ways most 20-year-olds haven’t. Those eight years of strutting the same hallways in Indiana paid off when I signed a modeling contract with Ford Models in San Francisco. From laughing backstage with Carolina Herrera to modeling a sleeping bag for Pottery Barn to hanging out at the Teen Vogue offices, I have had a pretty unique fashion journey so far, and I can’t wait to see what else is in store.

So there you have it—a little bit about myself and how I got to where I am today. I like to describe my style as potpourri. I always have and I probably always will. Leather and studs, lace and pleats, ripped jeans and oversized sweaters—I wear it all. I love details, to have fun and to stand out!

Finally, welcome aboard! This will be a journey that you won’t want to miss. Lace up your Converse, slip on a leather jacket, stack up the arm candy and let’s go. Miss Sinatra takes San Francisco with all of the Fashionistas/os!

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